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Are you considering buying something new for your wardrobe? A pair of slacks for work? A dress for church? A new blouse for your important meeting?
What steps do you take and what information do you require before making purchasing decisions? Do you browse through the shops in the mall until something catches your eye? Something with a pleasing appearance that will look terrific on you? After you've found the potential item, is step two to glance at the price? If the price is affordable, you buy it; if it is too expensive, you don't? Is that all? Is that as far as you go?
For many of us, appearance and cost are the only criteria we consider when shopping for clothing and household goods. In this regard, I can't tell you how many times I've heard lines like these from my customers: "I wish I'd known that before I bought it!" and "Well, how am I supposed to clean it?" and "I wasn't aware that the care label said….." The point I'm alluding to is this: it is your responsibility as a consumer to know exactly what you are buying - appearance and cost just do not provide enough information to make a wise decision. You can save yourself, and your drycleaner, a bundle of grief in the long run by adding a third step to your purchasing criteria:
When you investigate a garment, I recommend you follow these steps:
Before you go shopping, decide what you want. Many garments have only ASTM symbols as their care instructions. If you do not know what they mean, how can you make a decision? There is a section in my website regarding these symbols so you can become a more informed consumer. If you like, you can even download a copy of the key to take to the store with you. Also, keep in mind the following:
Tips
from the Professor
I would NEVER tell you to not buy a particular fabric, brand, label or style; however, here are some of my Think Twice Before Buying (TTBB) candidates: TTBB
garments with questionable care instructions: 1. Spot clean only - A garment with this label is not a serviceable garment and there are not many drycleaners with the ability to do this. 2. Do not dryclean - A garment with this label probably has solvent-soluble dyes and/or trims. I've seen dark-colored cotton/rayon blend shirts with this label; it's not a problem - unless you drop a Big Mac down the front and need to have it drycleaned! Also, be wary of beaded and/or sequined garments of various fabrics with this label. For example, I get a lot of cotton sweaters at Christmas with beads and bells, etc. and the instructions are to hand wash and lay flat to dry. HOWEVER, when you follow these instructions, the color may fade. In addition, without tumbling dry, a cotton sweater will feel hard and scratchy, not soft.
6. Guaranteed to fade / guaranteed to stretch - These are disclaimer-type labels - don't even go there!
I've seen suits that look perfect before they're cleaned, but don't match afterward. One piece made in Malaysia and one piece made in China. Or, one piece machine wash and one piece dry clean only. Or, one piece 100% cotton and one piece 60% cotton / 40% polyester. Be careful of all these types of combinations. Recently, I was at the counter conferring with a customer regarding a new black and white 100% rayon knit blouse that was manufactured in Italy. The care instructions were ASTM symbols that she didn't understand, and her question was this, "What is the best method to use to clean this blouse?" I explained what the symbols meant: do not dryclean, hand wash (30°C), do not dry (in dryer), lay flat to dry.
I soon plan to have specific ratings for particular fabrics, household goods and garments relative to serviceability, durability and longevity; however, you can help yourself now by simply becoming a more discerning, better-informed buyer. Remember, if we consumers stop buying poorly made garments, they'll stop making them! |
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